consumerism

Our working definition of consumerism: an economic theory and social order that encourages people to buy more goods and services than they need for survival or status, based on the idea that consumer spending is the key to economic growth and individual well-being. We use nonviolent direct action to prompt reconsideration of the consumerist agenda, and seek to create a space where people can imagine alternatives like a wellbeing (buen vivir) economy.